How to market a dating service
One of the awesome aspects of my job is that I get to regularly interact with online daters, people within the online dating industry, and people thinking of starting an online dating service.Of course, when someone approaches me about wanting to start an online dating service, I first direct them to my debut Inside the Online Dating Industry column - Back to Reality. I had the opportunity yesterday to interact with someone via email who is looking to start a new online dating service. And it was a positive response, despite our estimation that 99% of new online dating services fail.Social media channels can help you successfully reach worldwide audiences of all demographics in a highly targeted way, making them the perfect strategic marketing tool.Here are some essential tips for growing your online dating brands using social media, plus advice on how to monetise your social channels.Taking a web marketing approach to online dating can increase your chances of falling in love online.It is first crucial to realize that you are a brand, and just as any brands must do, you should have a clear idea of who you are.Part of the process of creating a successful digital marketing plan involves assessing your aims and objectives, researching your target market, positioning in relation to competitors, and performance analysis.Your aims and objectives for being online should gear you in the direction of better understanding your niche, or in other words, who you wish to attract. Does the dating site you’re on reflect your brand, and objectives?
Everyone knows these services exist and I bet you can name at least one couple you know that met online.But there was something different about this gentleman. He has a background in marketing and it showed in his email because he was listing specific marketing concepts he had to make his service work. The gentleman's concept is only in the "research the idea" phase and already he's been outlining marketing techniques and seeking advice from experts.